Why Exhibit?
It is our goal with our first COOL AF Expo to help foster long-lasting, mutually beneficial relationships between producers, resellers, and consumers.
At Bevees we strongly believe that the more non-alcoholic related businesses and services that succeed, the better off everyone in the industry will be. We support collaborations, sharing of information and ideas, and promoting the benefits of adding non-alcoholic products to everyone’s menus and lives. Everyday at Bevees we work to share the message that socializing does not need to include intoxication.
The broad objective of COOL AF Expo is to promote throughout the hospitality industry Bevees’ three pillars: equity, inclusivity, and accessibility.
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Equity means that regardless of where a consumer sits on the alcohol consumption scale, there are equal number of beverage options for them as there are alcoholic options.
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Inclusivity means that no matter what the consumer’s station in life they feel included at events and celebrations because there are interesting and complex beverage options for everyone regardless of age, religion, or health situation.
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Accessibility means that non-alcoholic products are easily accessible and available at bars, restaurants, events, and shops, and that people know they are easy to incorporate into their occassions.
IF you are as enthusiastic about the non-alcoholic industry as we are, then join us in an afternoon of tooting our horns and bragging about how great we are!!!
Exhibitor spaces are rented on a first come, first served basis. We can accommodate up to 35 exhibitors. Exhibitor spaces include 1 table (8’ x 30”) with tablecloth; ice; spit bucket; serving and cleaning staff on site; your logo on all promotional materials.
Booth Options
A 25% non-refundable deposit is payable in order to reserve space. Payment in full is due by September 30, 2026
Standard Space (as described above)- $250.00
Double space (two table lengths) - $450.00
Reserved selected location +$50 (otherwise organizer chooses)
Additional Requirements (Optional Booth Rental Items)
Electrical outlet (limited – FREE)
Chair - $7.50
COOL AF EXPO SCHEDULE
1:30 PM - 3:00 PM
EXHIBITOR SET-UP
PRE-EVENT SET-UP. All exhibitiors must be fully set-up and ready to greet guests by 2:55pm.
3:00 PM - 5:00PM
Industry Insider Tasting
Invited guests have two hours to visit exhibitors and sample NA products.
5:00 PM - 6:30 PM
BREAK
Exhibiitor dinner break - COOL AF staff reset room for social
6:30 PM - 7:30 PM
SOber social - Quiet Tasting
Public ticketed tasting event - quiet hour before live DJ
7:30 PM - 9:30 PM
DJ Set & Dance Party
Dance party starts at 7:30 - overlaps with Tasting until 8:30. Exhibitors close at 8:30
Party continues until 9:30
9:30 PM - 10:30 PM
enD OF nIGHT cLEAN UP
Event ends at 9:30 - one hour to clean up and clear out!
SPONSORSHIP LEVELS AND BENEFITS
We want to ensure our sponsors are well-represented at the COOL AF Expo. For this reason, we have restricted the number of sponsors we are accepting. There are four levels of sponsorship, and five in-kind sponsorships for a total of 12 spots. Sponsorship costs and benefits are listed below.
Bronze
$500 – 3 available
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Sponsor logo on all COOL AF Expo marketing materials including posters, brochures, print ads, and tickets;
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Sponsor logo on the home page and sponsor page of COOL AF Expo website;
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Recognition in onsite event posters, and in event video projections
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One marketing item (e.g. Brochure, coupon, etc.) within the public attendee goody bags;
Silver
$750 – 2 available
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Includes entire bronze package plus
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Logo is 20% larger
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2 Emcee or DJ shoutouts during event
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5% discount on exhibitor booth
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2 marketing items in attendee bags
Gold
$1,000– 1 available
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Includes entire silver package plus
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Logo is 30% larger
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Logo on front of Bingo Card
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10% discount on exhibitor booth
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1x event branding (sponsor provided floor banner to be displayed in bar area)
Platinum
$1,500 – 1 available
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Includes entire gold package plus
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Logo is 50% larger
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Full ad on back of Bingo Card
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15% discount on exhibitor booth
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2x event branding (sponsor provided floor banner to be displayed in bar area and one by main entrance)
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Logo on all pages of COOL AF Expopo.ca website
*Higher sponsorship levels include larger logo size, not additional logo placement
IN-KIND SPONSORSHIP OPPORTUNITIES
Goody Bag Supplier
$500 Value
Help us spoil our attendees by supplying tote bags.
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Includes everything in bronze level package
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Provide 100 printed cotton recyclable tote bags to give to public attendees
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Your logo prominently displayed on front of the bag
Charcuterie Sponsor
$750 Value
We would like to provide nibbles for our Industry Insider Tasting event. Want to show off what you’ve got? Reach out to discuss details.
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Sponsorship includes everything in Silver Level package
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Sponsor supplied floor banner displayed by charcuterie
DJ
$1,000 Value
If you’ve got the skills, we’d be happy to accept in-kind sponsorship.
(service required from 6:30 pm to 9:30 pm)
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Sponsorships includes everything in Gold Level package
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Sponsor supplied banner displayed on front of DJ booth
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Sponsor supplied floor banner displayed by bathrooms
Photography/Videography
$1,250 Value
We need help with photography and videography – let’s chat if this is your area of expertise.
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Sponsorship Includes everything in Gold Level package
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Sponsor branding on all shared photos and videos
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Sponsor supplied stand up banner displayed outside event at entry.
Goodnight Gift
$325 Value
After a fantastic sober social we want to send our guests home with a relaxing treat. If you have a product that helps people unwind, relax, and sleep, contact us about in-kind sponsorship opportunities.




